How do you know when you have written the perfect pitch that an editor will snatch up? It's not always as easy as it seems. You can do the usual things that writers and editors suggest: Read several back copies, cover to cover, including adverts, letters page, etc. But even if you do that, sometimes you still get a negative response. And if you keep getting negative responses from the same editors for everything you pitch to them you may be forgiven for thinking that your ideas and pitches just aren't up to it.
Well, you'd be wrong! There are many, many reasons why editors don't respond favourably (if at all) to your pitches/article ideas: They've run something very similar recently, they've just accepted a pitch from another writer on a similar theme, the topic you're covering just isn't current enough for them, your style of writing doesn't appeal to them, they are bursting at the seam with copy and there's no room for yours, they just don't want copy from freelance writers because they do a lot of it themselves, in-house.
But, thankfully, there is light at the end of the tunnel. One editor's reject is another editors delight! If one editor rejects your idea, repackage it and send it to another editor - keep doing this until you run out of editors (this should take a long time!) and when you've exhausted all avenues, go back to your pitch, try going at it from a different angle and re-pitch it to the first editor you sent it to... stranger things have happened - they might accept it. You never know.
To be a writer you need three things: 1. knowledge, 2. Talent, 3. Tenacity/determination. And it's the tenacity and determination that you need the most! Keep going and you stand a chance of being published. Stop, and you have no chance whatsoever. Just something to think about.