Is anyone squeamish? Do you balk at making first contact with an editor? It has to be said that it can be daunting when you send your first pitch off to a new editor. You have no track record with them. They don't know you from Adam and have no idea how good (or bad) your work might be. You don't really know how they prefer to be approached, what their likes and dislikes are, or whether you're the fiftieth freelance writer they have to deal with today, it's the end of the day and they're frazzled and aren't in the mood for another newbie.
So what do you do? Do you leave it and leave it until you either gather up momentum and courage to actually send that pitch? Do you forget it completely as they won't want to read the drivel you've written anyway? Or do you take the bull by the horns, take time to create a professional pitch, find out the name of the appropriate editor and how they like to be pitched to and just do it? I'd go for the last option as it's the one mostly likely to make the editor sit up and notice. Think polite, professional and purposeful and you won't go far wrong.
I've been struggling with my own demons on this one. It's not easy to approach a new editor, one that has the power to commission you or reject your work, and first impressions do count. Get that first pitch wrong and you're facing an uphill struggle - the editor may never commission you. But get it right and you could be onto a winner. Your pitch and manner has to sparkle to stand out from the other pitches hundreds of writers like you are sending in. Give them something irresistible and don't give them any excuse to say no.
Try it and see. You won't know until you try and I'm sure you don't want to one day be reading a magazine you wanted to pitch an idea to but didn't and see a similar article to your own idea written by someone else! I don't want to hear that, 'I could have written that. It could have been!'